How a wrap can keep your customer base in your neighbourhood

As a tradesman, one of the biggest killers of profit is travel time to your customer. Most customers are not happy to pay for travel time, and if you try to hide it, your price will become uncompetitive.

The best way to overcome this situation is to keep your customer base as close to home or your working area as possible. Advertising on Google can be affective, but it can bring customers from far and wide, having you travelling all over the city to do your work. Local advertising is the key to keeping your work in your local area.

Local advertising can come in many forms and shapes from letter drops, local newspapers, sponsoring footy clubs, or getting a truck or van wrap. The latter being the most effective way to keep your business in the areas you operate.

When travelling to and from your customers, going to the hardware store, or picking up supplies in the local area, your vehicle is advertising your business to the people that operate in the areas that you operate.

Not only will your wrap connect you to the people in the street where you are working, all those travelling through that street will see your vehicle wrap and your branding. You will also be on display wherever you go in your daily drive.

In most cases, tradesmen use suppliers that are nearby their home or work, they get petrol at a nearby gas station, or lunch at a local shopping centre. All the people that live and work in your area of operation will be exposed to your business.

After getting a wrap, as time goes by, you’ll find that your customers are more often closer to your home or your desired work area. This can save you several hours of travel every day to earn the same amount of money or, allow you to complete more jobs in a day, because you have less travel time.

That is how a wrap can keep and grow your customer base in your local neighbourhood.